Category Archives: Problem Pinboard
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Problem Pinboard: Penguin 2.0 Recovery
Newsletter, Problem Pinboard, July 23, 2013 @ 10:15 am 0
We’ve already helped you recover from the first Penguin algorithm change, but Google has now rolled out a further update. So if you’re traffic has taken a hit recently, specifically around the 22nd May, this is the article for you. As you know, Townpages’ newsletter is designed to inform our customers of changes to Google search and also to help you find solutions to problems. …
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Problem Pinboard: No Mobile Strategy! Help!
Newsletter, Problem Pinboard, May 3, 2013 @ 4:18 pm 0
With over 60% of the UK using smartphones to access the internet every day, it’s imperative that you have a mobile strategy for your business. This article describes how you can take advantage of mobile users. Here’s a few stats that should push you to develop a mobile strategy! 60% of the UK use smartphones to access the Internet 99% of those UK …
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Problem Pinboard: Webmaster Tools Notifications
Newsletter, Problem Pinboard, February 26, 2013 @ 3:50 pm 0
Over the years we’ve had clients that have fallen victim to attacks on their website from third parties. In the past we’ve had to test and test and test to find out why a site was being penalised. Fortunately, Google is now providing notifications to webmasters about website issues that could affect their search engine presence. To benefit from these notifications you need to sign …
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Problem Pinboard: Making Online & Offline Marketing Work Together
Newsletter, Problem Pinboard, December 5, 2012 @ 3:16 pm 0
Many companies have taken the decision to choose between online and offline advertising focusing on one area at the expense of the other. After examining all our clients advertising we have discovered that the businesses doing well are the ones that combine their online and offline advertising. Running a large and successful online campaign works fantastically well for all businesses, the very successful companies …
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Problem Pinboard: How to Get Listed on Google Business Photos
Newsletter, Problem Pinboard, October 25, 2012 @ 6:32 pm 0
With the introduction of Google Business Photos, you can add a 360 panorama of your business to Google Maps. You can sign up by enlisting a trusted photographer to capture the inside of your premises. Google has a database of trusted photographers that will come out and shoot your company. Once you’ve found someone that can capture your business, simply schedule a photo shoot and view your …
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Problem Pinboard: Tracking Townpages Traffic with Google Analytics
Newsletter, Problem Pinboard, September 13, 2012 @ 3:30 pm 0
In order for Google Analytics to display details about your Townpages keywords, we need to tag your site’s destination URL’s. This will allow you to track all traffic from your Townpages campaign directly inside Google Analytics. Please contact your account manager to add this tracking code to your ads. BASICS) Where to Look! To view your Townpages traffic in Google Analytics, go to: Reporting >> …
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Problem Pinboard: Ranking on Google Places
Newsletter, Problem Pinboard, August 9, 2012 @ 11:01 am 0
How do you ensure that people searching on Google can find your address and see you on a map of the local area? The answer has become quite simple – you use Google Places! The next question we often see from our clients is “How do we increase ranking and visibility on Google places?” so we have put together some pointers that will help you …
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Problem Pinboard: Recovery From Google Panda and Penguin
Newsletter, Problem Pinboard, July 11, 2012 @ 12:12 pm 0
Google has introduced two new updates to their search algorithms and this has had a dramatic impact on some business’s websites. The 2 updates are called Panda and Penguin and in our Problem Pinboard we will look at how to identify the update that’s sunk your website and also provide steps on getting those precious rankings back. Continue reading to find out more! …
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Problem Pinboard: The End Of Google Places?
Newsletter, Problem Pinboard, June 7, 2012 @ 1:31 pm 0
Many of you have noticed that Google Places has changed its format. If you want to know more about the change, or how to list your business, read on… Google Places has been tossed aside and replaced by a new, more comprehensive service that Google calls, Google+ Local Pages The new service aims to merge business listings from search, maps, mobile and Google+ into …
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Problem Pinboard: Meta Tags and SEO, Yes or No?!
Newsletter, Problem Pinboard, May 2, 2012 @ 2:06 pm 0
There’s a great deal of confusion when it comes to SEO and the best ways to improve your search engine rankings. If you’ve been tweaking the meta description and meta keyword tags in the <head> section of your website to try and boost your search engine position, I’m sorry to say, it may have been a waste of time. The Keywords Meta Tag …