Category Archives: Newsletter
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The New Google Places: Google Local Carousel
Newsletter, July 23, 2013 @ 10:15 am 0
Google have recently released a new method of displaying search results. At the moment it is only being rolled out in the US, but our continued motivation to keep all customers at the forefront of Google marketing knowledge means that we want to share this information with you. From experience we also know that everything trialled in the US ends up over here very shortly …
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Marketing Matters: 85% Read Local Business Reviews
Marketing Matters, Newsletter, July 23, 2013 @ 10:15 am 0
Taking the time to read industry articles about how your potential customers search on Google can be incredibly useful for your business, helping you target your marketing spend in all the right areas. Understanding how people search will give you vital information that allows you to write the best wording for your website and influence search results in the best possible way. Unfortunately, if …
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Problem Pinboard: Penguin 2.0 Recovery
Newsletter, Problem Pinboard, July 23, 2013 @ 10:15 am 0
We’ve already helped you recover from the first Penguin algorithm change, but Google has now rolled out a further update. So if you’re traffic has taken a hit recently, specifically around the 22nd May, this is the article for you. As you know, Townpages’ newsletter is designed to inform our customers of changes to Google search and also to help you find solutions to problems. …
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Barney Says: AdWords Review Extensions – Add Testimonials to Your Ads
Barney Says, Newsletter, July 23, 2013 @ 10:15 am 0
We’ve seen a huge rise in the number of customers taking advantage of the various AdWords extensions available as part of your Google AdWords campaign. There’s a new extension available that allows you to use customer reviews to sell your company and products within an ad. AdWords Review extensions enable us to add testimonials to our AdWords campaigns giving users instant access to …
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Success Story: Norris Waste Management
Newsletter, Success Story, July 23, 2013 @ 10:14 am 0
Peter Norris, owner of Norris Waste Management has been with Townpages since 2009. Their marketing campaigns have been refined many times over since their inception and their best performing keywords have been retained and now generate 25 phone calls and an average of 15 bookings every single day. Peter shifted all of his marketing to Townpages after the phenomenal success of his first campaigns, …
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Success Story: Plas Hafod
Newsletter, Success Story, May 7, 2013 @ 10:59 am 0
Colette Buckley, owner and manager of Plas Hafod Country Hotel & Restaurant is delighted with the performance of her advertising campaigns with Townpages. We’ve managed to more than double wedding bookings at the hotel since we took over Plas Hafod’s online marketing in 2009. 160% Increase in New Wedding Bookings! Plas Hafod were averaging around 45 wedding bookings a year, that was until Townpages’ account …
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Problem Pinboard: No Mobile Strategy! Help!
Newsletter, Problem Pinboard, May 3, 2013 @ 4:18 pm 0
With over 60% of the UK using smartphones to access the internet every day, it’s imperative that you have a mobile strategy for your business. This article describes how you can take advantage of mobile users. Here’s a few stats that should push you to develop a mobile strategy! 60% of the UK use smartphones to access the Internet 99% of those UK …
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Barney Says: 5 Steps to Keyword Success
Barney Says, Newsletter, May 3, 2013 @ 2:17 pm 0
Make sure you are using the best keywords to promote your business, follow my 5 simple steps and get the best Adwords campaign possible! Use Different Variations Your clients and customers may regularly use different terms for your services or products, so you should always make sure these are represented in your keywords. Whether synonyms, numbers, alternative spellings, plurals or colloquial terms, …
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Marketing Matters: Foursquare: Local, Social Marketing!
Marketing Matters, Newsletter, May 3, 2013 @ 2:07 pm 0
We’ve looked at a number of social networking sites in our Newsletters, and today it’s the turn of Foursquare! With more than 25million registered members, more than a million businesses registered and over 3 billion check ins, this might be the ideal local, social solution for your business. Foursquare social networking We have looked at a number of social networking sites through the many …
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Google Places Optimisation:
Local CitationsNewsletter, May 3, 2013 @ 1:43 pm 0
Ever wondered how to increase your exposure on Google Places? Ever wondered why you’re not appearing on the map for your local keywords? Well local citations have a big part to play in doing just that. Keep reading to find out what these citations are and how to get a hold of them! Local SEO citations & Reputation Management In case you haven’t …