Potential customers are searching Google millions of times a day for specific products and services. If you know what your potential customers are searching for on Google then you can target your products and services at the right customers.

Townpages will help you work out how to target the right searches on Google and then your company can sponsor the results that appear. This means that you can directly place your company’s website in front of people that want those services at that specific time.

When a potential client in the UK decides that they want to buy a new product or service they will go to google.co.uk. Once on google.co.uk there is a search box in the middle of the page – the potential customer will type exactly what they are searching for (called a search term) into this box and click “Search”. This search takes place almost instantly and the results are displayed on the screen.

A sponsored listing is where a business “sponsors” specific search terms. This means that if you want to target people searching for “wedding dresses Scotland” a link to your website will appear on the results when someone searches for that term.

Sponsored links are the most direct way to send potential clients to your website. All the main search engines use sponsored links but we concentrate on Google Adwords. The reason we concentrate on Google is that more than 90% of all UK internet searches go through Google. This means that by using Google Adwords you will be targeting the largest volume of clients.

Additional advantages of using search engine based promotion is that you can tell exactly how it is performing on a daily basis and so target and shape your campaign to get the best results. These results are measurable so you can calculate the return on your advertising investment at all times.

Due to the fact that there are so many statistics available you can use these numbers to target your promotion and get the most from your advertising budget. Checking statistics can be quite an involved process so Townpages have a trained and qualified account manager assigned to every customer. This account manager will keep your campaign effective and fresh and benefitting from maximum exposure on the world’s most popular search engine.

When a customer clicks on the link that takes them through to your website they will be arriving there because they chose to. This is a key concept of our campaign. We want to minimise traffic that isn’t ready to buy your products and maximise correctly targeted traffic. We help you get the most from your budget and avoid wasted investment.

Our approach enables smaller businesses to use the internet as effectively as larger businesses and compete in the same arena. To find out more please give a member of our team a call on 01253 361662. We are happy to answer all your questions and our account managers take pride in the service they provide.

If you do not have a website just ask about our “Page Creation” service – we can quickly create (48hr turnaround) a bespoke page in conjunction with you that promotes your services online at minimum expense.

Click here for examples of page designs.